Creative Automation

The need for content is exploding. There are more channels, more commercial activities and even more variables. Creative Automation brings more manual work and processes for branding and marketing teams.

Benefits of Creative Automation

Getting started with creative automation

So how can automation address the issues your in-house teams are facing? The larger volumes and the more variables to be included in a creative campaign, the bigger the benefits will be. We integrate our creative automation system for our clients to help them realise these benefits for their organisations.

 

What you'll learn

In short

Creative automation takes the task of reproducing a master template for an advert or creative asset and replicates it into large volumes of various versions with different data.

Get the overview

There’s no need to copy-paste creative assets, or manually create a lot of different versions of them into different sizes, languages and formats.

Get insights

Senior decision-makers are responsible for designing operations for their team to produce creative assets. Whether a brand or agency, these may be department heads, technology teams or senior management.

Best practice toolbox

Working with large volumes with differing components and variables requires a high level of detail. Optimise the time and money spent on projects for more capacity to scale up operations and ensure optimal profit margins.

Here you can find more readings on creative automation

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Solution

Encode Creative Automation Studio

Designed to bring efficiency, control, accuracy and speed to your content production. Ready to scale up your operations?

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Marketing Automation
Blog post

Marketing Automation - Five common questions

Marketing automation is the talk of the town – the buzzword that seems to be on every marketer's lips. But how much do you know about the subject when push comes to shove?

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Marketing Resource Management
Blog post

Marketing Resource Management: An overview

As changes happen in the market, your marketing team and the channels or software you use, you would want your Marketing Resource Management solution to keep up with these changes.

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